What’s the Best Way to Reach People?

Doing church as a team comes with a whole new way of looking at this dilemma of reaching people.

Do you believe that God loves policemen? I do. Do you believe that He loves teachers? Me, too. What about construction workers? Absolutely! In fact, as we’ve already seen, the Bible says,

The Lord is . . . not wishing for any to perish but for all to come to repentance. (2 Pet. 3: 9).

So if He truly does love all people and wants to reach them with the gospel, then what would be the very best way to do that? Through a pastor? Possibly, but that may not be the most ideal. People at your office or school may feel quite intimidated and even put off if a pastor were to walk into the lunch room and begin preaching. What’s the best way to reach teachers? It seems to me that the best way would be through another teacher. So what does God do? He takes full-time ministers and disguises them as teachers! He takes saints like you and me and He gives us gifts and a passion to be the best teachers we can be. Then He sends us into the school system where we can reach other educators with God’s love.

What's the Best Way to Reach PeopleWhat about reaching police officers? He takes full-time ministers and disguises them as police officers. He gives them all the necessary gifts, passions and credentials, and He assigns them to police departments all over the nation. How does He reach construction workers? He takes full-time ministers and disguises them as construction workers. He gives them the gifts and passions, makes them strong and hairy (excluding female workers, of course!), and He puts them to work at construction sites throughout every city. God’s full-time ministers are everywhere. We are all ambassadors. We are all ministers. Each one of us— not just pastors and evangelists— is called to represent Him in the world. Remember this amazing truth? And he determined the times set for them and the exact places where they should live. God did this so that men would seek him and perhaps reach out for him and find him (Acts 17: 26,27 NIV).

God put you where you are, and He put your church where it is, so that men and women and girls and boys in your neighborhood and within your sphere of influence will have a handy guide around when they seek God and perhaps reach out for Him— in order that they can actually find Him. I have the privilege of pastoring a young, vibrant church in Hawaii, but my call to this church is no greater a call than the call of anyone else.

The pastor’s role and responsibilities may differ from other roles, but the callings are the same: to be ministers for Christ. That’s why in every city, town and country you will find full-time ministers in every business and vocation. Like salt from a saltshaker, God scatters us everywhere to suit His tastes. He salts the earth with His ministers, giving them various gifts with the power to influence their friends, families and coworkers and, as the old hymn goes, to reach “every kindred, every tribe on this terrestrial ball.”

But what good is salt if it doesn’t go where it ought to go? What help is it if it doesn’t do what it’s designed to do? Salt in your gas tank won’t do you any favors, nor will a cup of salt in a gallon of seawater do much to sweeten the pot. Salt works to our advantage only when it goes where it should and does what it’s designed to do. And if it doesn’t, well, Jesus has a word about that:

You are the salt of the earth; but if the salt has become tasteless, how will it be made salty again? It is good for nothing anymore, except to be thrown out and trampled under foot (Matt. 5: 13).

How do you lose your flavor? By forgetting who God made you to be. A memory lapse there means that tastelessness soon follows. So don’t lose your flavor, and don’t forget who you are! And who are you? You’re a citizen of heaven. Why are you here? To minister to your neighbors, your coworkers and many others whom God puts in your path, in such a way that they want to know how to become salt themselves. Don’t forget. Remember! And then do something about it.


The above is an excerpt from Pastor Wayne Cordeiro’s book, Doing Church as a Team. Throughout February, we’ll be exploring the Biblical mandate for teamwork – and how we as leaders can build thriving teams. 

Tell us what you think!